English Premier League (EPL)

EPL Untapped Audio Rights

Audio Renaissance in Sports Rights: EPL Untapped

July 6, 2022

The English Premier League (EPL) is widely regarded as the world's most exciting football league stars…

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow

July 28, 2021

Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…

Major Japanese Publisher Scores Landmark Liverpool FC Deal

June 23, 2021

One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…

EPL Team Severs Fresh Ties With Asian Bookmaker Over Inappropriate Advertising

June 12, 2021

Norwich City have terminated their main sponsorship deal with obscure Asian bookmaker BK8 Sports as a…

EPL’s Burnley Scours Asia For New Shirt Sponsor

February 6, 2021

English Premier League club Burnley are trying to hunt for a replacement for their current shirt…

Report: Mailman Reveals Online Performance Of European Football In China

February 4, 2021

Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…

Man City Expands Commercial Presence In China

January 30, 2021

Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…

Hisense Deepens Football Sponsorship; Partners Leeds

December 10, 2020

Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…

Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation

November 26, 2020

Leeds United have become the first Premier League club to seal a partnership with Roc Nation,…