Consumer Electronics

Beleaguered Toshiba Poised To Sell Rugby Team In 2020

November 16, 2018

Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.

Endorsement Magnet Virat Kohli Attracts Two More Deals

June 13, 2018

Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).

2018 FIFA World Cup Scrabbles & Gets More Chinese Backing

June 11, 2018

Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.

Chinese Kitchen Appliance Maker Vatti Backs Thierry Henry

May 24, 2018

French great Thierry Henry has scored a lucrative Chinese sponsorship ahead of the FIFA World Cup in Russia.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian

February 9, 2018

Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…