January 10, 2017
Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…
December 7, 2016
Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.
December 2, 2016
ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…
November 29, 2016
Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…
November 2, 2016
Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
October 4, 2016
Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.
September 1, 2016
Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…