Register
to get articles and more to your inbox
News & insights
Archive
Directory
Consumer Electronics
Intex Technologies Deepens International Cricket Sponsorship Portfolio
October 5, 2026
Indian consumer electronics brand Intex Technologies has gone down its tried-and-tested route of international cricket sponsorship. …
Chinese Consumer Electronics Giants Hisense And Haier Score Major UEFA Partnerships
September 17, 2026
Chinese consumer electronics behemoths Hisense and Haier have been on the coattails of a sponsorship spree…
Bangladeshi Consumer Electronics Brand Walton Partners Reigning FIFA World Cup Champions Argentina
March 9, 2026
Ahead of the 2026 FIFA World Cup, Bangladeshi consumer electronics brand Walton has become a regional…
Japanese Electronics Brand TDK Backs Formula E
February 20, 2026
Japanese consumer electronics brand TDK has become the latest sponsor of Formula E racing series. Besides partnering…
Nothing Expands Royal Challengers Bangalore (RCB) Partnership
February 5, 2026
The deal see the company move from associate sponsor status last season to the title sponsor…
Roborock Scores Real Madrid Partnership
January 7, 2026
Chinese home robotics brand Roborock has become the latest global partner of European club football behemoth…
Haier Strikes ‘Refcam’ Partnership With Serie A
December 15, 2025
Chinese consumer electronics behemoth Haier has struck a fresh ‘refcam’ partnership with the Serie A, Italy’s top-tier…
Chinese Consumer Electronics Giant TCL Expands Arsenal FC Partnership
June 4, 2025
Chinese consumer electronics giant TCL has expanded its partnership with Premier League club Arsenal FC into…
LG Electronics Strikes Endorsement With Indian Grandmaster Vantika Agarwal
May 2, 2025
The Indian arm of consumer electronics major LG Electronics has struck an endorsement deal with grandmaster…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
