Consumer Electronics

Samsung Dives Into A Series Of Global Extreme Sports Deals

April 1, 2024

Ahead of the Paris 2024 Summer Olympics, major South Korean electronics brand Samsung have plunged into…

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…

Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement

June 24, 2021

Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…

No Sponsorship Politics For Chinese Brand Anker In India

April 23, 2021

Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…

TCL Looking For Deals: Breaks New Ground With Asian Esports Platform

November 27, 2020

Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…

Kent RO Continues Investing In Cricket Across South Asia

May 5, 2019

In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…

Will Casio Plunge Deeper Into Niche Sponsorships?

April 6, 2019

The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.

Beleaguered Toshiba Poised To Sell Rugby Team In 2020

November 16, 2018

Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.