January 15, 2016
Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.
January 12, 2016
The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…
December 23, 2015
With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…
December 14, 2015
With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…
December 8, 2015
Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
September 9, 2015
Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
July 27, 2015
Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…