Consumer Electronics

Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)

June 10, 2016

Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Italian Domestic Football Courts Asian Sponsors

April 1, 2016

Taiwanese tyre maker Kenda Tires and Chinese consumer electronics giant Changhong have secured deals with Serie A and B marketing partner Infront for on-field advertising in certain Italian…

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…