July 3, 2014
More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.
June 13, 2014
Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).
June 12, 2014
FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
October 14, 2013
Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.
September 20, 2013
An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.
September 11, 2013
Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
July 16, 2013
La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…