Consumer Electronics

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).

Suning Becomes Barca’s First Chinese Sponsor

June 12, 2014

FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

Swansea AFC Scores LG Electronics Deal

October 14, 2013

Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.

Sony’s Gran Turismo Documentary In The Works

September 20, 2013

An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

FC Barcelona Announces Panasonic Partnership

July 16, 2013

La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…