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Consumer Electronics
Samsung Renews Deal with Chelsea FC
July 16, 2009
Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.
Aucma Co. Sponsors Qingdao's Zhongneng F.C.
March 27, 2009
Qingdao home electrical manufacturer Aucma Co., Ltd. has paid 6 million RMB for jersey-front advertising rights to Qingdao's Zhongneng F.C.
Brand Survey: What's Really Important to Chinese Consumers?
October 7, 2008
The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…
SONY SPONSORS PIANIST LANG LANG
April 11, 2008
The Sony Corporation has announced a new sponsorship with internationally acclaimed concert pianist Lang Lang.
TCL SPONSORS WOMEN'S TENNIS
April 4, 2008
Electronics and Mulitmedia company, TCL Group recently announced in Beijing that the group would sponsor the national women's tennis team.
