Celebrity Endorsement

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Clinique Lands First Indian Celeb Endorsement With Radhika Apte

March 4, 2019

American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.

Malaysian Bank Tells Persistence Story at CNY Via eSports

January 27, 2019

Malaysian bank RHB has released a creative short film in the advent of Chinese New Year, blending together positive storytelling and - in a break from cliché -…

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang

January 2, 2019

Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

Qatar National Bank Leverages Neymar Endorsement For Global Growth

December 15, 2018

Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…