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Celebrity Endorsement
Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements
April 15, 2021
Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
