Branded Content: Online Content

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…

India's Leading Deodorant Brand Bets On Romance Author Collab

December 12, 2017

India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

Netflix Chills With Juventus

October 13, 2017

The OTTs are encroaching into the world of sports content more and more. The latest deal in the space is from Netflix who has partnered with the Italian…

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

Is ANA Looking ex-Japan? New Content Play With CNN

October 6, 2017

Japanese airline All Nippon Airways (ANA) has consolidated its rank as the second biggest spender for its category in the Asian branded content market thanks to a new…

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…

Vice Sports Teams Up With NBA

September 15, 2017

The NBA has sealed a content partnership with leading youth culture giant Vice which will see both sports/media brands work together to create original basketball-centric content.

Man City Flexes Ambition With Latest Global Fan Engagement Tool

August 8, 2017

Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.