Register
to get articles and more to your inbox
News & insights
Archive
Directory
Branded Content: Online Content
Moto GP Revs Up Exclusive Content Deal With Facebook
March 11, 2020
The MotoGP global motorcycling series has announced a new digital content partnership for 2020 with Facebook.…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
Report: South Korean Ad Market Tipped To Grow 5.5%
February 22, 2020
Despite the global recession and trickling domestic economic growth, the South Korean ad market is forecast…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Insurer AXA Plucks Rivals Branded Content Copybook
January 17, 2020
AXA Insurance Singapore has collaborated with online video platform Viddsee to launch a risky short film.…
Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Lazada Sticks With Local Influencers For 9.9 Campaign
September 11, 2019
E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
Lego and CNN’s Great Big Story Inspire With Female Youth Centric Branded Content Campaign
September 1, 2019
CNN’s Great Big Story, and the Lego Group have collaborated on Play Her Way, a short-form, branded content series across Asia-Pacific.
Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
