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Branded Content: Online Content
Report: Key Takeaways In APAC Gaming From Limelight Networks
March 20, 2021
Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Male Grooming Brand Axe Guns For Men In India With Interactive Film
February 12, 2021
Hindustan Unilever (HUL)’s male grooming brand Axe has collaborated with streaming platform MX Player and media…
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
STB Extends Branded Content Strategy To India
December 11, 2020
Despite a paralysis of global travel, the Singapore Tourism Board (STB) is collaborating with India’s event…
Tencent Eyes Growth In Virtual Music Entertainment
December 3, 2020
China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…
Jollibee Renews Interest In Branded Content With TikTok
November 27, 2020
Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…
Clear Shampoo Partners Big Data Football Predictor In Indonesia
October 30, 2020
Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…
Juventus Engages Fans In China With Innovative Live Gameshow
May 7, 2020
Serie A’s Juventus has become the latest sports team to serve up online content for its…
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
