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Branded Content: Movies
Popular Korean Digital Comics Platform Ventures Into US
September 2, 2016
Line Webtoon, which is owned by South Korea’s online search engine Naver, is looking to produce TV and movie adaptations of its most popular digital comics in U.S.
It’s Showtime For Wanda; Another Entertainment Deal In The Bag
August 1, 2016
Wanda Cinema Line, which runs China’s largest movie theater circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.
It’s Showtime For Wanda, Another Entertainment Deal In The Bag
August 1, 2016
Wanda Cinema Line, which runs China’s largest movie theatre circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.
Watch Brand Breaks The Mould With Content Sponsorship of Salman Khan’s Latest Movie
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
Luxury Category Forecast to Spend Big in Digital
June 8, 2016
Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.
China’s Web Drama Battle Spices Up As Wong Kar-wai Unfurls Big Budget Production
June 3, 2016
Hong Kong cinema’s arthouse darling Wong Kar-wai, is all ready to produce and co-direct a lavish, two-season web drama series.
Blockbuster Sino-Indian Productions Might Be The Answer As India Chases Historic Box Office Milestone
May 20, 2016
India and China are primed to see more of each other at the cinema theatres in the years ahead…as Indian franchise film production house Trinity Pictures has sealed…
HBO Asia Banks On Landmark China Partnership For Growth In The Region
May 17, 2016
China Movie Channel, the flagship entertainment channel of state broadcaster China Central Television (CCTV) and HBO Asia will collaborate on producing original Chinese language tele movies for China…
Chinese Superhero Moviedom Gets A Boost From The Russo Brothers
May 11, 2016
Buoyed by the blockbuster success of 'Captain America: Civil War' in China, raking in US$95.8 million in the box office for its opening weekend, producers Joe and Anthony…
Paramount Faces a $27.7m Lawsuit In China
April 28, 2016
Paramount Pictures has been hit with a US$27.7m lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.
