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Branded Content: Movies
Go-Jek Lays Groundwork For Its Own Content Business With Vice
April 30, 2018
Indonesian ride-sharing company Go-Jek is all geared up to partner Vice Media on an array of content projects, including a feature film.
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
Netflix Enters Bollywood With Ronnie Screwvala Collab
November 28, 2017
Netflix is unsurprisingly entering Bollywood with its first project titled Love Per Square Foot, slated for release early next year.
CJ Entertainment Pushes Global Agenda
September 17, 2017
South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.
Report: Brands Should Give Gen Z Opportunities To Be In Control
May 30, 2017
Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
HOOQ Goes On The Charm Offensive With Original Asean Content
April 27, 2017
Singapore-based streaming video service Hooq is splashing the cash on original content from the ASEAN region to compete with other local and global SVOD offerings.
Report: Most UK Consumers Find Branded Content Forgettable
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…
Report: Marketers Poised For Greater Curation In The Future
April 11, 2017
Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
