Branded Content: Movies

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Baidu Ventures Into Cinema

February 19, 2014

China’s largest online search engine, Baidu Inc, has signaled its ambitious film industry plans, with its latest Los Angeles-based venture, Aquamen Entertainment.

India & China On The Brink Of Film Co-Production Treaty

February 12, 2014

The two most populous countries in the world are close to agreeing on a film co-production treaty, according to Indian media reports.

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.