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Branded Content: Movies
Indonesian Film Industry Welcomes Proposed Foreign Investment Changes
February 10, 2016
The Indonesian government’s plan to open up the local film industry to foreign direct investment has received overwhelming support from the industry’s professionals.
ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth
October 5, 2015
The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is maybe not as big a…
Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma
August 26, 2015
Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…
Korea Flexes Its Soft Power Might With Thai Cinema Collaboration
June 2, 2015
Korea film giant CJ Entertainment has announced plans to co-produce a slew of 10 films in the next three years with Thailand's Major Cineplex Group.
Brands Gorge On Avengers Frenzy In India
April 22, 2015
Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.
LeTV Banking On A-List Directors For New Smartphone
April 14, 2015
Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…
ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?
February 4, 2015
Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…
MGM Macau Partners Skiptrace
November 26, 2014
Gaming resort MGM Macau is sponsoring Skiptrace, an English action-comedy movie starring Jackie Chan, Fan Bingbing and Johnny Knoxville, according to a company press release.
Disney Eyes China’s Content Market
November 24, 2014
In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned Shanghai Media Group…
Mary Kom Biopic Packs Punch With Brands
September 9, 2014
The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.
