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Branded Content: Movies
Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly
February 1, 2017
The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…
Uber Hails The Man Utd Connection
January 13, 2017
Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.
DBS Rides On Sachin Mania & YouTuber Jose Covaco In India
November 23, 2016
DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
Zippo Lights Up In Bollywood
November 11, 2016
After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.
Report: Polar Reveals APAC Branded Content Has Performed Poorly
November 10, 2016
Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.
INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market
October 30, 2016
At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…
Industry: Deloitte’s Latest Report Paints A Rosy Future For India’s Film Industry
September 26, 2016
While North America and China continue to dominate the global box office revenue, the Indian film industry has the potential to become one of the fastest growers in…
AirAsia Finally Boards The K-Wave Flight
September 16, 2016
Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.
Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam
September 7, 2016
Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.
