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Beverages (non-Alcoholic)/Carbonated Soft Drinks
ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship
November 6, 2014
Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…
Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
ASN INSIGHT: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Pepsi & MTV Launch Indie Culture Channel in India
February 6, 2014
The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…
Hallyu It Girl Clara Scores MTG Deal
November 28, 2013
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…
Virat Kholi Bags Lucrative Adidas Deal
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
Manchester United partners PepsiCo
August 1, 2013
Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.
Manchester City FC Endorses est Cola
July 3, 2013
Ahead of the Premier League runners-up Asian tour, the Citizens have announced a two-year official soft drinks partnership with est Cola in Thailand.
Pepsi signs deal with Asian Football Development Project
April 9, 2013
PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…
