Register
to get articles and more to your inbox
News & insights
Archive
Directory
Basketball
McDonald’s Dips Into The NBA In India
November 15, 2018
McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.
Chinese Challenger Brand Scisky Rejuvenates With CBA Deal
November 2, 2018
Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…
Nike Finally Jumps Into eSports Sponsorship
October 23, 2018
Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
Chinese Blockchain Player AntPool Scores Historic NBA Deal
September 29, 2018
Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.
Ganten Proves Global Ambitions With Basketball Deal
September 1, 2018
Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
TCL Cements Its Position As Asia’s Leading Basketball Sponsor
June 29, 2018
Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.
US Conglomerate 3M Signs Rare Deal in Asia
May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
Challenger Brand Molten Wades Into The Asian Football Scene
May 8, 2018
Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).
Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth
February 23, 2018
Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.
