Register
to get articles and more to your inbox
News & insights
Archive
Directory
Basketball
India Fantasy Sport Giant Dream11 Renews NBA Deal
February 19, 2024
India biggest fantasy sport platform Dream11 has renewed its deal with NBA and WNBA. As part…
Chinese Consumer Electronics Giant TCL Renews FIBA Deal
January 22, 2024
Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…
Gatorade Backs 2023 FIBA Basketball World Cup in Asia
July 6, 2023
Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…
Vietnam Pro Basketball League (VBA) Nets A Partnership With Genius Sports
June 14, 2023
Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a…
Chinese Dairy Giant Yili Secures FIBA Partnership
May 14, 2023
Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…
Ant Group Partners NBA China
February 22, 2023
NBA China has agreed a sponsorship deal with homegrown digital payments giant Ant Group. Through the…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Hong Kong Gears Up To Host 3v3 Basketball World Tour
May 18, 2021
The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
