Basketball

Jeep Partners World Surf League

May 7, 2015

Iconic American automobile brand Jeep has become the official global automotive partner of the World Surf League (WSL), as well as naming rights to the WSL Jeep Leaders…

MLB Continues Batting For Youth As It Expands In China

April 20, 2015

Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…

ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY

March 31, 2015

The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

NBA Partners Globe Telecom in Philippines Content Deal

November 10, 2014

The NBA has sealed a multi-year partnership with Globe Telecom to offer the NBA League pass to the Philippine telco giant’s subscribers in an effort to reach fans…

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

NBA Primed For Expansion In India

May 8, 2014

The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…