September 29, 2014
The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
May 8, 2014
The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…
March 6, 2014
The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.
February 27, 2014
Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
December 31, 2013
As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
December 19, 2012
NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…
December 5, 2012
Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.