Basketball

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

NBA Primed For Expansion In India

May 8, 2014

The National Basketball Association (NBA) has developed a multi-pronged strategy with which to attract a fast growing fanbase in India, including an e-commerce store driven by a novel…

NBA Goes Milky In Southeast Asia

March 6, 2014

The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)

July 18, 2013

One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.