Basketball

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)

July 18, 2013

One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

Li Ning signs endorsement deal with Wade

October 11, 2012

Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.