Register
to get articles and more to your inbox
News & insights
Archive
Directory
Basketball
Jeremy Lin Nets New Adidas Deal
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
ASN INSIGHT: Google Search Trends In Singapore
December 31, 2013
As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.
LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
Li Ning strikes deal with Miami Heat
December 19, 2012
NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…
Stephon Marbury critical of Chinese Basketball footwear requirements
December 5, 2012
Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.
Tsingtao signs major Chinese basketball sponsorship
November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
Li Ning signs endorsement deal with Wade
October 11, 2012
Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.
Li Ning to spend 2 billion yuan on Chinese basketball
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
Li Ning praises Chinese basketball as it renews sponsorship
June 15, 2012
Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.
Volvo's Linsanity deal confirmed
March 21, 2012
Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…
