Basketball

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

Li Ning signs endorsement deal with Wade

October 11, 2012

Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Li Ning praises Chinese basketball as it renews sponsorship

June 15, 2012

Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Adidas leverages Jeremy Lin's popularity in China

February 23, 2012

Adidas will heavily leverage New York Knick player Jeremy Lin through a promotion in China which will see the German apparel brand supply Knicks jerseys to over 6,700…

Tsingtao sponsors Miami HEAT

December 22, 2011

Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…

AirAsia becomes major sponsor of the Philippine Patriots

December 21, 2010

Low coast carrier, AirAsia, has increased its sponsorship of the ASEAN Basketball League by becoming a major sponsor of the 2009-10 ASEAN championship team the Philippine Patriots. As…

AirAsia pounces on ASEAN Basketball League deal

September 7, 2010

AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.

Li Ning seeking more NBA exposure through Turner deal

September 1, 2010

Chinese sportswear company Li Ning has signed a six year, multimillion-dollar sponsorship deal with Evan Turner, the Philadelphia 76ers rookie who was the second overall draft pick in…