Basketball

Yakult Expected to Sponsor Philippines Basketball

November 20, 2008

A representative of the Philippine Basketball Association have said a sponsorship deal with Yakult is virtually a done deal. Yakult is expected to begin as the national team's…

NBA's New Plans for Chinese Basketball

October 14, 2008

Entertainment firm AEG has partnered with the US National Basketball Association (NBA) in a plan to develop and operate NBA-style arenas in cities across China. AEG and NBA…

AUSTRALIAN COMPANY TO MANAGE OLYMPIC BASKETBALL ARENA

February 12, 2008

Brisbane based venue management specialists AEG Ogden will manage the Beijing Olympic Basketball Arena, after forming a strategic partnership with the Beijing Wukesong Culture and Sports Centre (BWCSC)…