May 19, 2016
The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…
May 10, 2016
Ahead of the Summer Olympics in Rio, state-owned Zhujiang (Pearl River) Brewery has continued to back the Chinese national basketball team as its official beer partner.
April 12, 2016
While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…
April 4, 2016
CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).
February 23, 2016
Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…
February 11, 2016
The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.
January 26, 2016
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…
November 19, 2015
Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.
October 16, 2015
Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.
October 12, 2015
Basketball has proved once again it is the Number 1 sport in China, more so when the national team wins, as millions were enraptured in front of their…