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Basketball
Chinese Dairy Giant Yili Secures FIBA Partnership
May 14, 2023
Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…
Ant Group Partners NBA China
February 22, 2023
NBA China has agreed a sponsorship deal with homegrown digital payments giant Ant Group. Through the…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Hong Kong Gears Up To Host 3v3 Basketball World Tour
May 18, 2021
The 3×3 World Tour, the three-a-side basketball global series organised by the international basketball federation (Fiba),…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
Honda Reinforces "Energetic" Values With Major Basketball Deal
October 22, 2020
Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…
Gatsby Maintains 'Emerging Talent' Sponsorship Strategy
October 1, 2020
The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
China Mobile Extends into OTT With China Basketball League
April 9, 2020
Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…
