Basketball

Honda Reinforces "Energetic" Values With Major Basketball Deal

October 22, 2020

Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for…

Gatsby Maintains 'Emerging Talent' Sponsorship Strategy

October 1, 2020

The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…

Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy

September 3, 2020

The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…

China Mobile Extends into OTT With China Basketball League

April 9, 2020

Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…

China Continues Sport Events Caution, Including World Taekwondo Championships

April 2, 2020

China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…

NBA Drums Up Fan Engagement With AI

November 29, 2019

The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…

Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu

November 9, 2019

Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.