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Apparel/Sport
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup
July 4, 2020
Thai sports apparel and equipment brand Warrix has been appointed the official football supplier of the…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Puma Tackles Southeast Asia With Virtual Influencer
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
