Apparel/Sport

Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab

February 26, 2024

Puma has become the official kit partner of  JSW-owned Delhi Capitals to boost its presence in the…

Nike Scores Global Hockey Deal  

January 16, 2024

Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams 

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Pro Kabaddi League’s (PKL) Franchise Patna Pirates On A Sponsorship Spree

November 1, 2023

Pro Kabaddi League (PKL) franchise Patna Pirates have been on a sponsorship spree, securing new deals…

Nike Standout With Chinese Esports Icon Deal  

November 10, 2022

With China’s esports industry dominating the market and contributing to almost a third of the world’s…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…

Spain’s Kelme Ramps Up Asian Football Interest With Latest Move

August 31, 2021

The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…

How Anta Has Raised Its Game By Backing China’s Olympic Campaigns

August 31, 2021

Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…

Hummel Inches Back Into Asia’s Football Sponsorship Scene

July 2, 2021

Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…