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Onitsuka Tiger Seals Chinese Superstar Yang Zi’s Endorsement
September 25, 2026
Onitsuka Tiger, the lifestyle offshoot of Asics, has struck an endorsement deal with popular Chinese entertainer…
Reebok Strikes Indian Super League (ISL) Shirt Deal
September 23, 2026
Global sports apparel and footwear brand Reebok has returned to the professional beautiful game in South…
Peak Performance Strikes Landmark Endorsement With Chinese Supermodel Liu Wen
August 13, 2026
Swedish outdoor and ski clothing brand Peak Performance has made Chinese supermodel Liu Wen its first…
Lululemon Nets Guo Hanyu Endorsement
July 9, 2026
After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…
Asics Backs India’s Emerging Tennis Scene With Latest Deal
July 7, 2026
Asics has partnered with Rohan Bopanna Tennis Academy (RBTA) to back the development of emerging tennis…
Brand Curry Guns For Li-Ning Longevity
June 2, 2026
Chinese sporting giant Li-Ning has struck a much anticipated sneaker deal with NBA icon Stephen Curry…
South Korean Sports Brand Prospecs Renews KBSA Deal
May 15, 2026
South Korean sports brand Prospecs has extended its official apparel and equipment partnership with the Korea…
Arc’teryx Scores A Series Of Chinese Trail Runner Endorsements
May 1, 2026
Premium Canadian outdoor brand Arc’teryx, which is owned by Chinese sporting brand behemoth Anta, has made…
Skechers Makes Suryakumar Yadav Its Latest Endorser
April 28, 2026
Skechers has made Indian batsman and T20 captain Suryakumar Yadav its newest brand ambassador as it…
Chinese Swimmer Wang Shun Becomes Lululemon’s Brand Ambassador In China
March 20, 2026
Lululemon has made Chinese ace swimmer Wang Shun a brand ambassador to ramp up its presence in…
