Apparel/Sport

New Balance Targeting Specific "Gamechangers" Audience for Growth

February 17, 2018

American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.

Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan

November 21, 2017

Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.

Chinese Firms Drive 2018 Asian Games Sponsorship Revenue

November 10, 2017

Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

Chinese Liquor Brand Invests In U20 National Football Team

November 7, 2017

Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Brand Kohli Eyes India’s Fast-Growing Athleisure Market

September 8, 2017

Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…

Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals

August 11, 2017

The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.