Apparel/Sport

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal

November 21, 2018

Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.

Nike Finally Jumps Into eSports Sponsorship

October 23, 2018

Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.

Delhi Half Marathon Maintains Half Million Levels

October 12, 2018

Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.

Asics Expands Into India With Pace Endorsements

August 24, 2018

Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal

July 3, 2018

Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…

Adidas Guns For APAC Markets: Sponsorship Grows Too

May 6, 2018

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship…

Nike Reveals Influencer Strategy: Turns Usual Model On Its Head

March 23, 2018

Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…