Register
to get articles and more to your inbox
News & insights
Archive
Directory
Apparel/Sport
Puma Makes Massive Statement in Football with Neymar Deal
September 16, 2020
Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Fila Smashes Korean Volleyball Sponsorship Deal
September 10, 2020
Global sports brand Fila has sealed a deal to sponsor the Korea Volleyball Federation, replacing long-term…
Li Ning Continues Backing Malaysia’s Sepak Takraw League
September 3, 2020
Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
Thailand Sports Brand Warrix Scores Landmark Deal With AFF’s Suzuki Cup
July 4, 2020
Thai sports apparel and equipment brand Warrix has been appointed the official football supplier of the…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Puma Tackles Southeast Asia With Virtual Influencer
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
