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Apparel/Sport
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal
October 23, 2020
Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…
World Flair Continues Backing Asian Rugby
October 16, 2020
World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…
