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Brand Activation
Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian
February 9, 2018
Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.
The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017
November 13, 2017
The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…
ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
Singaporean Millennials Can’t Recall SEA Games Sponsors
August 29, 2017
A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…
India’s Leading Craft Beer Bops With Saavn
August 24, 2017
India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.
Man City Flexes Ambition With Latest Global Fan Engagement Tool
August 8, 2017
Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.
Sony Re-Emerges at the International Champions Cup
August 1, 2017
At the recently completed International Champions Cup in Singapore, one sponsor stood out for two reasons - its re-emergence in the Sponsorship space, and their above average activation…
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy
December 12, 2016
With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.
Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.
