Brand Activation

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads

January 27, 2019

Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.

Rakuten Shows Barcelona What Smart Stadiums Look Like

January 17, 2019

E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…

Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign

December 4, 2018

With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…

Mastercard Focuses On Experiential Marketing

July 21, 2018

Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.