Brand Activation

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Pantene Malaysia's Branded Content Subverts Stereotypes

June 26, 2018

P&G's Pantene has launched a branded content campaign in Malaysia that aims to subvert ‘Wanita Besi’ (Iron Lady), a derogatory Malay phrase used on unfeminine women.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Spotify Serves Up Cool Malaysian Mall Collab

February 21, 2018

Spotify has enhanced retail experience by helping create consumer recommendations based on music playlists for a Malaysian shopping mall.

What Could Be Amazon India’s Next Moves In The Sponsorship Race?

February 15, 2018

Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian

February 9, 2018

Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.

The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017

November 13, 2017

The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…