Brand Activation

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

Samsung backs Chelsea’s global coaching clinic program

January 8, 2013

English Premier League club Chelsea and its major sponsorship, Korean consumer electronics giant, Samsung, have kicked off a new leveraging program that will see special coaching clinics hosted…

Multi-screening is a challenge but not a threat to TV advertising: research

October 14, 2012

Multi-screening - the act of using smartphones, table devices or laptops while watching television - is not likely to reduce the impact or value of television advertising, according…

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

Sponsorship should capitalise on "multi-screening": Octagon

November 11, 2011

Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.

McDonalds Malaysia to Screen World Cup Live

June 10, 2010

McDonaldâ€™s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

VISA Awarded Monopoly Over Olympic Venues

August 1, 2008

BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…