Brand Activation

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

Sponsorship should capitalise on "multi-screening": Octagon

November 11, 2011

Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.

McDonalds Malaysia to Screen World Cup Live

June 10, 2010

McDonaldâ€™s is making the most of its official World Cup sponsorship by bringing all 64 matches live to its customers in Malaysia.

Hong Kong Open: UBS Uses Venue Alliance to Promote Title Sponsorship

November 6, 2008

UBS is using Fluid Group's Venue Alliance marketing program to promote its title sponsorship of the upcoming Hong Kong Open golf tournament.

VISA Awarded Monopoly Over Olympic Venues

August 1, 2008

BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…