Brand Activation

oreo spider-man 2

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Brand China Gamers

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
Tiger Beer Antz

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Puma India ICC World Cup #SockThem

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Pantene Captain Marvel

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…
Marriott HK Sevens Chabal

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.
Uber Eats Aussie Open 2019

Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads

January 27, 2019

Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.
Rakuten Cashless Stadia

Rakuten Shows Barcelona What Smart Stadiums Look Like

January 17, 2019

E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…

Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign

December 4, 2018

With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…