Brand Activation

Travel Brands Need To Restrategise As APAC Tourism Gradually Recovers

June 6, 2020

The travel industry has adversely impacted by the COVID-19 pandemic, but there are signs, in Asia-Pacific…

India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video

May 28, 2020

Gulf Oil, a leading lubricant brand in India, has recently activated  an animated video campaign featuring…
Mobile Gaming

Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era

April 24, 2020

Gaming is one of the rare winners in an environment where consumers are confined to their…

Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK

March 14, 2020

Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…

How Brands Are Leveraging Idol Fandom In China

February 8, 2020

Fan economy in China has always been very influential, a key reason why brands have pumped…
FIFA World Cup China

Why Creativity Matters In Sports Sponsorship Activations?

February 8, 2020

As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
oreo spider-man 2

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Brand China Gamers

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
Tiger Beer Antz

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Puma India ICC World Cup #SockThem

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…