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Brand Activation
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era
April 24, 2020
Gaming is one of the rare winners in an environment where consumers are confined to their…
Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK
March 14, 2020
Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales
October 1, 2019
Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Report: Chinese Gamers Are Receptive To Brands
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia
June 17, 2019
Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
