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Puma Finally Lands K-League Kit Sponsorship
“We have signed a partnership agreement with Puma Korea for the supply of official kits,” Suwon Samsung Bluewings announced. Surprisingly, this is Puma’s first deal with a football club in South Korea, considering it’s one of the most established leagues in the continent.
“By wearing Puma’s products aiming at realising the best performance of an athlete, it will be very helpful to improve the performance of Suwon,” said the club one of the more successful in Asia, including reaching the AFC Champions League semi-finals this season.
The deal reportedly worth US$350k annually will last two years during the 2019 and 2020 seasons. The new Suwon Samsung Bluewings – Puma kits are expected to be released in the coming weeks. Suwon’s kits were supplied by South Korean sportswear firm Zaicro last year after they ended their deal with Adidas the year before.
Puma is ranked fifth in Asia’s sponsorship market since Q116 with 3.3% share, spending slightly over US$46.7m… While South Korea only accounts for 3.5% of the sports brand’s spends, it has been increasing its investment there since Q317, rising by almost 1.5x to average almost US$236k per quarter this year. Prior to the Suwon Samsung Bluewings deal, Puma has ongoing celebrity endorsement deals with K-pop sensations BTS (US$348k) and After School’s Nana (US$263k).
