BTS

Oreo Strikes Global BTS Partnership 

June 4, 2026

Oreo has bagged a landmark global snacking partnership with K-pop sensation BTS.  The partnership sees a…

Samsung Seals BTS Arirang World Tour Global Partnership 

April 2, 2026

Samsung has secured a global partnership with BTS for their upcoming Arirang World Tour. The partnership…

Chanel Scores BTS Jung Kook’s Global Endorsement 

December 19, 2025

Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…

Ottogi Corporation Makes BTS’ Jin Global Brand Ambassador For Jin Ramen

March 14, 2025

Ottogi Corporation, which made BTS’ star Jin its global brand ambassador for Jin Ramen late last…

South Korea’s Coway Expands In Singapore With BTS Campaign  

August 27, 2024

South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser 

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser.  The…

Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio 

July 20, 2023

French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

South Korean White Goods Brand Follows MNCs To Endorse BTS

March 17, 2021

The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…

Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership

January 21, 2021

Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…