August 13, 2019
Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
February 1, 2018
Challenger Spanish sportswear brand Joma has surprised the Chinese market with a celebrity endorsement from local A-lister celebrity Li Bingbing.
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…