Puma

Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab

February 26, 2024

Puma has become the official kit partner of  JSW-owned Delhi Capitals to boost its presence in the…

India’s Female Athletes Score Major Sponsorship Inroads     

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

How Brands Rally Behind Their Olympic Contingent: Team India

July 23, 2021

Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…

Puma Chases Under Armour In Asia’s Esports Sponsorship Race

May 19, 2021

Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma.  The…

Puma Returns To IPL To Drive Merchandise Opportunity

March 30, 2021

Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…

Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal

October 23, 2020

Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Puma has reported a poor first quarter of 2020, with its net profit falling by over…

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…

Bollywood A-Lister Kareena Kapoor Khan Endorses Puma

March 11, 2020

Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…