May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
August 13, 2019
Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.