Puma

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

Brand Kohli Eyes India’s Fast-Growing Athleisure Market

September 8, 2017

Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.

Puma Contrasts Kohli Deal with Emerging Indian Actress

June 12, 2017

Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.

A-List Partners For India’s Nascent Rugby Scene

July 29, 2016

While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else

November 30, 2015

Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…