Register
to get articles and more to your inbox
News & insights
Archive
Directory
Japanese Insurer Meiji Yasuda Continues Backing J-League
The new four-year deal reportedly worth US$13.5m begins this year and runs through 2023 and will see the two parties collaborate on a new logo for the J-League in the upcoming season. The J-League oversees the top three divisions of club soccer in Japan, the J1 League, J2 League and J3 League.
Meiji Yasuda became one of seven top partners of the J-League in 2014 when it put its name to the newly-launched J3. One year later it became title sponsor of both the J1 and J2 for the first time in a deal described at the time as the biggest sponsorship deal in Japanese domestic sport.
According to the ASN Index, Meiji Yasuda is the fifth largest spender (6.4%, ~US$44.2m) since Q216 and focuses on its domestic turf, while it has been consistently stable at averaging in the US$3.4m mark since then, Q119 seems to be highly promising by growing two-fold to almost US$7m. Besides the J-League, it has also invested about US$700K+ per season in Meijiyasuda PentaOcean Pirates, a local American football team playing in Japan’s X-League as well as a low-key investment in the Kyoto leg of the ATP Challenger Tour.
