Japan

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

TikTok Dances Into First Asian Sports Partnership with the J.League

May 2, 2022

TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…

Insurer AXA Scores Landmark Asian Deal With Golfer

March 17, 2022

Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…

Spectator Bans For Tokyo 2020 Angers Some Local Sponsors

July 9, 2021

The Tokyo 2020 Olympics will now be held without spectators at venues in the Japanese capital and…

Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement

June 24, 2021

Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…

Study: Olympics Cancellation Could Cost Japan US$17 billion

May 25, 2021

While cancelling the Olympics this summer could cost Japan billions, the economic damage to the country…

Study: Japanese Esports Market Tipped For Strong Growth

May 15, 2021

The Japanese esports market grew by 9% in 2020 and is set to continue its rise…

Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements

April 15, 2021

Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…

Louis Vuitton Seals Unusual Deal with Naomi Osaka

January 16, 2021

Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Tokyo 2020

Tokyo 2020 Domestic Sponsors Keep Faith With The Games

January 7, 2021

Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…