J-League

TikTok Dances Into First Asian Sports Partnership with the J.League

May 2, 2022

TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…

J.League Seeks Loss Compensation Over COVID-19 State Emergency

April 28, 2021

The J.League said it will seek compensation from the Japanese government for losses due to the…

Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship

May 29, 2020

Japan's football league body - the J.League - has scored a “special sponsorship” with current title…

J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia

May 29, 2020

Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…

COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar

February 29, 2020

There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.

Rakuten Invests Deeper Into Sport With Own OTT Platform

June 15, 2019

From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.