American Football

NFL Partners TikTok To Woo Gen Z Audience

September 7, 2019

Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.