2021 League of Legends Summer Split Scores Deal With Hyperice

Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American sports fitness company Hyperice.

Hyperice have become a special partner of the 2021 League of Legends Pro (LPL) Summer Split tournament, alongside Chinese recruitment network Liepin, hardware company Razer, gaming chair brand AutoFull and Intel.

Hyperice is also the recovery technology sponsor of NBA team Los Angeles Lakers and the National Football League (NFL), and reprises a similar role for the LPL Summer Split tournament, which runs until August 31.

According to the agreement, Hyperice will also set up a custom “recovery room” in Shanghai’s Hongqiao District to design physical training and recovery programs for LPL players’ health and mobility.

“By bringing Hyperice’s revolutionary recovery technology into LPL play, we expect this partnership to spread more broadly into athlete recovery than traditional sports. By focusing on player health, our goal is to extend their professional careers and help to bring their gameplay to the next level,” said Philip So, Vice President of TJ Sports and Head of Esports and Business Development at Riot Games China.

Apart from the earlier list of special partners, the general partner list of the 2021 LPL Summer Split, include chief partner Mercedes-Benz, three strategic partners Nike, yoghurt drink Momchilovtsi and Harbin Brewery, as well as nine official partners: Legion, Mobil Super, TCL, Wahaha, KFC, Warhorse, OPPO, Suning and TT Voice.