Technology/Other

Crypto Platform BingX Scores Chelsea FC Sleeve Sponsorship Deal  

January 4, 2024

Singapore headquartered cryptotrading platform BingX is poised to become the new sleeve sponsor of Premier League…

Japanese MNC Taica Corporation Renews RCD Mallorca Deal 

July 17, 2023

Japanese MNC Taica Corporation has renewed its shirt sponsorship deal with La Liga club RCD Mallorca…

India’s EaseMyTrip Dabbles In Tennis Sponsorship   

December 15, 2022

Indian online travel company EaseMyTrip has become the official travel partner for the debut season of World…

India’s Largest Cryptocurrency Exchange Sponsors The Sri Lankans!

June 30, 2021

Ahead of India's 'local derby' cricket series against Sri Lanka, India’s largest cryptocurrency exchange CoinDCX has…

2021 League of Legends Summer Split Scores Deal With Hyperice

June 9, 2021

Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…

Man City Expands Commercial Presence In China

January 30, 2021

Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…

Major Esport Tournament in China Bags A Slew Of New Deals

January 15, 2021

League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…

Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report

October 8, 2020

Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…

Tech Mahindra Pushes Kings XI Punjab Digital Fan Engagement

September 24, 2020

Digital fan engagement efforts have hastened since the COVID-19 pandemic and IPL team Kings XI Punjab…

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…