Technology/Other

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…

Popular Chinese E-Learning Platform Backs 2022 Beijing Winter Olympics

July 18, 2020

Yuanfudao Online Education has signed on as an official sponsor of the 2022 Winter Olympic and…

Vietnamese Battery Brand Renews AFF Suzuki Cup Deal

May 22, 2020

Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…
Olympics Airbnb

Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games

December 3, 2019

Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Pinaco 2019 SEA Games

Battery Brand Invests In SEA Games To Raise Brand Awareness

October 25, 2019

Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
FC Barcelona Sebang Battery

Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

October 15, 2019

South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
Mercari J-League Kashima Antlers

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
Byjus Team India Shirt Sponsorship

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
Tokyo 2020 Google

Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020

July 2, 2019

The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.