League of Legends

2021 League of Legends Summer Split Scores Deal With Hyperice

June 9, 2021

Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…

Chinese Streamer Huya Scores Blockbuster Esports Deal

May 4, 2021

Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…

Major Esport Tournament in China Bags A Slew Of New Deals

January 15, 2021

League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…

New Esports Era Formed As 20-Something Retirees Able To Book Endorsements

December 11, 2020

Has Esports reached a new epoch? While still very much at the start of a (very…

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…

Two Massive Gamechangers Partner: Spotify & League of Legends

August 27, 2020

Spotify has scored a landmark deal with video game developer Riot Games, to become the official…

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
Tokyo 2020 Google

Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue

February 1, 2020

Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…

Nike Signals Huge Esports Intent In Asia

January 18, 2020

Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Oppo League of Legends (LoL)

Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)

October 8, 2019

Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.