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League of Legends
2021 League of Legends Summer Split Scores Deal With Hyperice
June 9, 2021
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Two Massive Gamechangers Partner: Spotify & League of Legends
August 27, 2020
Spotify has scored a landmark deal with video game developer Riot Games, to become the official…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
