Loewe Secures A Brace Of Celeb Endorsements In China 

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star Kara Wai and Chinese starlet Chen Duling respectively.

The 65-year-old Kara Wai is an Asian silver screen icon—particularly popular for her martial art films— has an impressive almost fifty year career spanning genres and pushing boundaries with her on screen performances.   

Following the deal, Kara Wai, stated, “The brand’s enduring passion for art and culture has always inspired me. Its dedication to craft and spirit of constant innovation deeply resonate with my own commitment to the film industry over the past forty years”.

Alongside her stands Chen Duling, a 31-year-old thespian, whose magnetic on-screen presence has marked her as a rising star in the Chinese film industry. 

From her debut in The Left Ear in 2015 to leading roles in acclaimed series like Till the End of the Moon and The Glory, she is famed for her chameleonsque screen avatars and classy elegance. After securing the endorsement, she added, “Loewe continues to explore innovation, injecting new vitality while upholding exceptional craft traditions.”

Together, they reflect Loewe’s DNA—confident, elegant, and innovative. Both stars recently graced the opening of Casa Loewe Shanghai and the Puzzle 10 presentation in Beijing, and this autumn will take their place at the maison’s Spring/Summer 2026 runway show in Paris.

By securing the star power of two extraordinarily talented thespians from different eras, Loewe heralds a vision of fashion that honours its Spanish heritage while looking firmly to the future—a dialogue between past and present, experience and youth, tradition and daring reinvention.

According to ASN data, Loewe (1.2% US$3.5m+) is just outside of the Top 10 spenders for the non-sport apparel category since Q422, with an average quarterly investment of  almost US$325k during this period. The forecast for Q325 is poised to hit US$356k, a significant rise from the US$233k from the previous quarter. The brand’s spends tend to be focused in South Korea (88.3%) and China (11.7%), and celebrity endorsements from the entertainment world is its tried-and-tested modus operandi.