Apparel/Non-Sport

Uniqlo Partners Singapore’s Asian Civilisation Museum (ACM)

April 6, 2026

World famous Japanese apparel brand Uniqlo is gearing up for its partnership with Singapore’s Asian Civilisations Museum…

Uniqlo Seals Endorsement Deal With Jasprit Bumrah In India

March 25, 2026

In its bid to cement its position in the premium casualwear market, Uniqlo has clinched a…

Uniqlo Makes Emma Raducanu Its Latest Global Brand Ambassador

February 25, 2026

Japanese apparel behemoth Uniqlo has made tennis player Emma Raducanu its latest Global Brand Ambassador.  The…

Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador

February 12, 2026

South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…

Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador  

December 9, 2025

Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…

Roger Vivier Expands K-Pop Yeji’s Endorsement 

December 3, 2025

French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…

Fendi Releases Music Video With Brand Ambassador Bang Chan

November 5, 2025

Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…

Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement 

October 15, 2025

Emerging Indian athleisure brand Oxpecker— co-founded by  then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…

Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership

October 13, 2025

After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…

Loewe Secures A Brace Of Celeb Endorsements In China 

September 30, 2025

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…