Apparel/Non-Sport

Tommy Hilfiger Seals Global Endorsement With Zhou Guanyu 

July 17, 2026

Earlier this month, preppy Americana clothing label Tommy Hilfiger has struck a global endorsement deal with…

Lululemon Nets Guo Hanyu Endorsement

July 9, 2026

After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…

Burberry Beauty Taps On Zhang Kangle’s Emerging Star Power 

June 23, 2026

Burberry has named emerging Chinese actor Zhang Kangle as its newest beauty brand ambassador. The 24-year-old…

Linen Club Strikes Endorsement Deals With Bollywood’s Saif Ali Khan and Ibrahim Ali Khan

May 14, 2026

Linen Club, the premium linen fabric and apparel brand from the House of the Aditya Birla…

Skechers Promotes Thai Entertainer Apo As Its New APAC Brand Ambassador 

April 16, 2026

Footwear brand Skechers has expanded its partnership with Thai entertainer Nattawin Wattanagitiphat, better known as Apo. …

Uniqlo Partners Singapore’s Asian Civilisation Museum (ACM)

April 6, 2026

World famous Japanese apparel brand Uniqlo is gearing up for its partnership with Singapore’s Asian Civilisations Museum…

Uniqlo Seals Endorsement Deal With Jasprit Bumrah In India

March 25, 2026

In its bid to cement its position in the premium casualwear market, Uniqlo has clinched a…

Uniqlo Makes Emma Raducanu Its Latest Global Brand Ambassador

February 25, 2026

Japanese apparel behemoth Uniqlo has made tennis player Emma Raducanu its latest Global Brand Ambassador.  The…

Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador

February 12, 2026

South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…

Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador  

December 9, 2025

Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…